For the first time, Hyundai took on the ultimate challenge with the all-electric IONIQ 5 N: beating the winter blues in one of Europe’s darkest cities. Each driver’s Depth of Joy, DOJO, was measured while driving to record the positive impact of driving on the mind and body.
BRAND — Hyundai Motor Europe
AGENCY — INNOCEAN Berlin
PRODUCTION — UNIT9 London
POST PRODUCTION — OkayStudio Berlin

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